While crawling the internet in my own way, I came across this fantastic article written in a unique and retro way: The Beginner’s Guide to SEO.
This site is great for web designers and bloggers alike, or anyone who needs to boost their Search Marketing skills. Here are some of my favourite points from the article:
Imagine the World Wide Web as a network of stops in a big city subway system.
Each stop is its own unique document (usually a web page, but sometimes a PDF, JPG or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available – links.
Search engines are answer machines. It is both “relevance” and “importance” that the process of SEO is meant to influence.
So please, read on and let me know what you think! Any questions? I’ll do my best to answer.