Minnie Style Throughout the Decades: Mercedes-Benz Start Up Competition at World MasterCard Fashion Week

Every year at World MasterCard Fashion Week, the Mercedes-Benz Start Up competitors have the opportunity to showcase their collections in the final element of their competition. As I mentioned in my Day 1 coverage post, Sid Neigum took home the big prize with his beautifully structured monochromatic garments. But the winner was not chosen based solely on his final collection, there were other layers to the competition as well. Among them, this year Disney partnered with Mercedes-Benz Start Up, adding a new element to the program: all finalists were asked to create a design inspired by Disney fashion darling Minnie Mouse throughout the decades.

In a beautiful, exclusive cocktail party, models showcased the designs amid a swirling crowd of media and special guests. Here’s a glimpse into the party and a look at the classic and quirky designs inspired by the world’s most fashionable mouse.

Sid Neigum

minnie_mouse_style_wmcfw_2014_8

Inspired by the classic Minnie and Mickey ear silhouettes, Sid Neigum’s winning design was composed of 1,928 laser-cut shapes.

BLAK.I

minnie_mouse_style_wmcfw_2014_blaki

BLAK.I captured Minnie’s fun energy with a dotty, colour-blocked dress. This model was fantastic too, she was so energetic and the crowd loved photographing her!

Eliza Faulkner

minnie_mouse_style_wmcfw_2014_eliza_faulkner

Eliza Faulkner’s cute-casual take on Minnie played up the bold red and statement bows.

Beaufille

minnie_mouse_style_wmcfw_2014_7

Beaufille’s designers took inspiration from the classic black and white sketch-style drawings of the original Mickey and Minnie cartoons.

Vaiken

minnie_mouse_style_wmcfw_2014_4 minnie_mouse_style_wmcfw_2014_5 minnie_mouse_style_wmcfw_2014_holographic_shoes

Vaiken’s design was a futuristic rendition of the very first Minnie design from the 1920s. Perhaps if Minnie had been designed in the 2020’s she would have worn something like this! How killer are those holographic shoes?

Laura Siegel

minnie_mouse_style_wmcfw_2014_6

Laura Siegel custom-designed this textile to make her Minnie style come to life.

wmcfw_shortpresents_trendy_techie

I love this shot of me and my friend Kayla from Short Presents! We had a blast sipping champagne and Peroni together at the #MinnieStyle event, and can’t wait to see what Mercedes-Benz Start Up has in store next season!

signature 1

One thought on “Minnie Style Throughout the Decades: Mercedes-Benz Start Up Competition at World MasterCard Fashion Week

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s