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Loretta Faveri - How This Inventor Turns Motion into Sound

Wearable tech is all the rage these days. Every month there’s a new smartwatch or fitband coming out to streamline the integration of technology in our everyday lives. But the focus thus far has been on functionality, with few devices emerging for entertainment and, to use a broad generalization, for “the arts.” That’s why I am so impressed by SoMo, Sonic Wear’s device that turns the human body into a moving musical instrument! Today, as part of the Keep Your WiTS About You interview series, we sit down with Loretta Faveri, creator of SoMo.

Loretta Faveri

Textile artist-turned-inventor Loretta Faveri is the innovator behind the SoMo, which uses sensors and accelerometers to make music when the device is in motion. Inspired by her experiences in bellydancing, she decided to create the SoMo so dancers could make their own music while dancing instead of relying on a live band!

What is SoMo? It’s a custom built board that straps to your body that tracks your movement and outputs sound using Bluetooth and a computer with custom SoMo software. The SoMo allows for a lot of customization: using the software you can change the sounds that correspond to specific movements and changes, and using the different sensors you can customize your device system to be specific to your type of dance. For example, pressure sensors under the toe and heel can be switched out for wristlets if your dance uses more arm movement.

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“Body movement is the visualization of sound,” Loretta says. “I want to turn all of your bodies into musical instruments.”

SoMo has evolved from a simple lilypad Arduino sewn into a dance costume into a custom designed board with movement tracking capability and its own software. Loretta and her designers are working hard to build a communication network so troupes can use multiple SoMos together to create a bigger sound in tandem. Plans for workshops and SoMo classes are set to launch later this year, where attendees can learn to dance with the SoMo. “I want people to say ‘I’m going to my SoMo class’ in the same way they would say ‘I’m going to my Zumba class’,” Loretta says. “I don’t want the focus to be just on the device itself but more on how you can use it to ignite your creativity in collaboration with others. This entry point allows people to experience the joy of making music together through body movement.”

I can’t wait to start SoMo classes! As a bellydancer and musician, I am captivated by SoMo and am itching to use it in a routine. I got a chance to try it out, what a cool experience! It’s interesting to note the learning curve as I moved with the SoMo wristlet – it was like getting used to an extension to my body, into a nonphysical realm. Every angle of my wrist and slight movement of my arm changed the sound in the room, and the silence synchronized with lack of movement was surprisingly difficult to manipulate. Once I got the hang of it though, I was able to create some really cool combinations of sound and motion.

The photo below shows dancer Denise Mireau wearing the SoMo ankle strap with heel and toe pressure sensors.

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Loretta’s journey to running a wearable tech startup is inspiring, particularly because she fell into her career by accident! A dancer and textile artist, Loretta never intended to go into technology, but when she took her first wearable tech class at OCAD, she saw an opportunity and she took it, leading to the development of the SoMo. When asked what she thinks it would take to get more women interested in careers in technology, Loretta has a positive outlook. She agrees with Wendy Powley and thinks computer science should be mandatory in schools so they can feel familiar with it and learn those skills early. “If we want more women to pursue careers in new technologies, they have to feel comfortable with it from the get go, like in elementary school. I like to think of digital electronics and code writing as making magic, so if you can teach a young girl to make magic in a way that appeals to her, then she will likely want to make more.”

I. Love. That analogy. Coding is creation, turning words and symbols into anything you want them to be. That really is modern day magic. Functions are spells, programmers are wizards, and the compiler is the magic wand. “For me,” she says, “it was the fusion of art making and digital technology that inspired me to pursue my path and perhaps it would be the same for children. Combining the two can make technology a little more accessible and less intimidating and I think that is important for girls.”

Loretta has a lot of plans for the future of SoMo, including classes for all ages and walks of life. There are so many possibilities for SoMo to augment other industries, including healthcare, teaching and therapy. For now, the best way to get involved with SoMo is to follow on Twitter and like on Facebook, where Loretta posts updates, information and invites.

Hope to see you in SoMo class later this year! :D

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Maeghan Smulders - “Never Settle, and Stay Curious”

If you’ve ever interned at a company, you know the importance of selling yourself, and fast. An internship is like an extended interview. It’s your chance to try out a company, and for the company to see if they like you – so you have to make a big impression in a short amount of time. And that’s just what Maeghan Smulders did when she created ProjectONE12, a speed-interning test in which she interned at 10 companies in just 112 days.

That’s right, spending just a week at each company, Maeghan had the opportunity to try out the top ten choices (including Google, Facebook, BBDO and more) from her whopping 29 job offers upon graduation from Mount Royal University. The idea for ProjectONE12 was born when Maeghan’s mentor joked that she should accept all 29 of her job offers. Though he said it as a joke, Maeghan says, “the more I thought about it, the more it totally made sense. I have always learned best by doing things, so why would making a decision like this be any different?” ProjectONE12 received international media attention, causing her to receive another load of job offers, and Maeghan moved to Quebec to work at Beyond the Rack. “As time passed,” Maeghan says, “my entrepreneurial spirit was craving something more,” and she moved on to join the team at PasswordBox as Director of Product Marketing and Communications.

PasswordBox is a tech startup that instantly logs you in to your favourite websites and apps without you having to type in or even memorize your passwords. It’s a digital life manager that can be used to collaborate securely, keep track of all your important data including credit cards and passports in your digital wallet, and can even care for your digital legacy after you’re gone by passing it on to someone you trust with Legacy Locker. Sounds pretty good to me – we rely on cyber security to protect our data and we often compromise the security of our passwords so we can remember them easily. I’d feel a lot better if I could make complex passwords and trust something like PasswordBox to remember them for me.

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Out of the dozens of offers she received upon completing ProjectONE12, Maeghan chose tech companies. Why? “I think the learning curve was the most steep and interesting to me,” she says. “I love being able to solve problems quickly and iterate and evolve with the solutions we plan. I love that you can bridge so many industries and ideas together – tech and non-profit, tech and health, tech and travel…there is an endless runway of opportunity. It’s so cool to make it your own and be surrounded by a community of people who support, care and challenge you to be better.”

It’s that breadth of possibility that inspires me to be in technology, too. It’s like we’re in the pointed end of an open-ended cone – the range of possibilities and the number of unique developments will only grow exponentially as we progress into the future. Just look at Google’s latest announcement, Project Tango: its development could revolutionize mobile gaming, apps and communication once again. And to think touch phones have been on the market for less than ten years! *mind blown*

At PasswordBox, Maeghan started as one of two women in the company. Now she’s known as the “hype girl,” because part of her job as an evangelist is to get people excited about the product. Never daunted by being one of the only women, Maeghan calls her team “some of the most passionate people I’ve ever met.” She talks a lot about her love for the startup community, saying, “the work experience you gain [at startups] is unlike anything else – it is maximum exposure and the opportunity to jump ahead in the game and get your hands dirty.”

On women in technology, Maeghan has a positive outlook. “There are more women role models every year in tech, which is very inspiring to me. For too long I assumed the space wasn’t for everyday girls, only technical nerds and high profile women from corporate USA – but for women who love building things, being creative, and solving problems, and for women who aspire to do big things, I couldn’t think of a better place to start.”

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Wendy Powley - Teach Tech Early, Take Every Opportunity

Today we kick off the “Keep Your WiTs (Women in Technology) About You” interview series with our first feature, Lecturer Wendy Powley of Queen’s University. What better way to begin the series than with a woman who directly affects the way young people learn technology?

As a woman in technology, Wendy knows firsthand what it’s like to work her way through the male-dominated industry. “My career path, like many women who find themselves in tech, was a winding road,” she says. Initially planning to be a math major, the then-student switched to major in psychology, then went to teacher’s college upon finishing her degree. When Wendy found that teaching junior primary didn’t suit her, she landed a job in the psychology department running a research study on the use of biofeedback to treat urinary problems. Here she had her first experience with programming when she had to automate the data collection and perform calculations on the streaming data, using a PC. “I was fascinated,” she says, “and completely captivated by solving this problem and by learning to program. I began taking some undergraduate computer science courses and I was hooked.”

Returning to Queen’s School of Computing, Wendy then completed her MSC in computing and went on to work as a project manager at the Royal Military College, researching Air Traffic Control detection systems and flight strip automation. She left this position in 1992 to return to Queen’s once again, this time as a researcher in the Database Systems Laboratory. She began teaching computing in 1999, and this past year began teaching the curriculum course on Computer Science in the Faculty of Education at Queen’s University.

And not only does she work with tech, Wendy is also on the committee for ONCWIC, the Ontario Celebration of Women in Technology. This year’s celebration will be held on October 24 and 25 at the University of Guelph – an event I am dying to attend!

Wendy has some great advice for students: “Follow your passion, but keep in mind that you are probably going to want a career after you finish university. Computing is the perfect field to combine with any other field. If you are passionate about politics or economics, why not do a minor in computing as well? This way, when you apply for jobs in your area, you will have that “one up” on others also applying as you have some computer knowledge as well. Tech is pervasive in our society — it is everywhere and in every field.”

How true it is. Every day we see more and more companies adopting technology as an integral part of their products and services. Good luck finding a company that doesn’t use technology at all! Coding is becoming a fundamental skill, and I predict that everyone will know how to code in the future. Maybe one day, computer science will accompany reading, writing and arithmetic as one of the pillars of modern education. Personally, I look forward to that day, and Wendy does too:

Computer science needs to become another science in secondary school (or before) just like physics, math, chemistry and biology. There is no excuse these days for CS not to be offered in all secondary schools — and it needs to count as a science credit so that more kids will opt to try it.” Wendy says it takes positive exposure to computer science at a young age to get more young people – especially women – into tech jobs. “I believe that they are not interested because they have no idea what tech careers are all about,” she reasons, and that’s why CS should be integrated into mandatory education.

When asked what she loves most about computer science, Wendy answers, “The high when you figure something out or get a program to work – there’s nothing like it!” If you’ve ever written a working program, you know the satisfaction and buzz of working out the kinks and finally getting the expected output. To program is to build without bricks, to make functionality out of static words, and that kind of creative liberty is a really amazing power to wield.

Nearing the end of our interview, I feel inspired by Wendy’s perspective. As a student it can be daunting to be one of the only women in the room, and it’s so good to see a professor who truly understands and cares about getting more women involved in the industry. As we come to a close, Wendy gives one final piece of advice for young women beginning or thinking about careers in technology:

Say yes! Do not turn down opportunity. Seek opportunities — there are so many opportunities available to young women right now — scholarships, internships, conferences — take advantage of it all! Learn about the impostor syndrome early — you’ll find that you DO belong and that you are not alone in feeling like you don’t!”

I love that: “Say yes!” That’s all it takes. Find the opportunities and seize them as they come.

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PS: If you know someone who would like to be featured, or if you would like to be interviewed yourself, please don’t hesitate to send me a message! There’s room for all of us in our big webspace, so the more the merrier!


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Keep Your WiTs About You

And by WiTs I mean Women in Technology! I am excited to announce a blog post series starting this Wednesday, celebrating women in technology. This series will feature women in technical roles or in roles at technology companies, including female professors, project managers at Microsoft, and women who run some of Canada’s best organizations for women in tech.

As a computer science student, I’m often one of 2-5 females in a 100+ person class. Many women are daunted by the idea, and that’s part of the reason our gender ratio is not improving - women don’t want to be the only women in the program, so they don’t join, so there are few women in the program. So what does it take to get more women into technical classes and jobs? In this series we’ll hear how women from a variety of technical positions answer that question. Personally, I think it takes exposure to technology and good role models. There’s strength in numbers, so if those of us who are in the industry already can reach out to those who are interested, maybe the fear of being the minority will be outweighed by the positivity we portray.

I chose to do a degree in computer science because I love technology. As I said in my post about the Living Computer Museum, I am proud to be a tech geek. Coding is a passion of mine because it’s so satisfying and rewarding to be able to turn letters and numbers into a functional program. To code is to make something out of nothing, and there’s an amazing power behind that. I was fortunate enough to be exposed to technology from a young age, and given the opportunity to explore all aspects of it, from gradeschool robotics with Lego Mindstorms to app development for real companies. I hope that more and more children of all ages, races and genders will be able to have the same opportunities in the near future.

I’m very excited to bring you this interview series. If you know someone who would like to be featured, or if you would like to be interviewed yourself, please don’t hesitate to send me a message! There’s room for all of us in our big webspace, so the more the merrier!

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